Every decision that stalls has a cost. Most organisations never see it — which is exactly why it keeps happening. Build a clock, share the link, and make the cost impossible to look away from.
If you want to understand why indecision is the number one enemy of effective technology leadership — and how to tell stories that force it into the open — read Time's Up for Indecision.
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What are you measuring?
Choose the type of cost your indecision is generating.
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Salary Clock
The cost of keeping people in a holding pattern, measured in wages.
👥
Customer Clock
Customers being failed, impacted, or left waiting while you decide.
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Cost Clock
Hard costs or lost opportunity accumulating in real time.
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Revenue Clock
Foregone revenue — the upside you're not capturing.
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Competitor Clock
The advantage your competitor is building while you wait.
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Meeting Clock
The live cost of a meeting, ticking from the moment you hit go.
Currency
Name the decision
This will appear on the clock face. Be specific — vague decisions are easier to ignore.
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When did the indecision begin?
The clock runs from this moment. Choose carefully — this is baked into the clock. You can set a future time to use it as a countdown.
Configure your clock
Fill in the details that determine what your clock measures.
Your clock is ready
Bookmark the link. Share it. Put it on the screen. Let it run.
